special events
In addition to its support of programs within universities and colleges, CADMEF presents two special programs for Midwest students and educators that take place outside of the school.
For Students and Professors
7th Annual Okner Direct Marketing Collegiate Symposium
at Loyola University
DeKalb, Illinois
Friday, February 23, 2007 9:30 a.m. – 3:30 p.m.
For Professors
Annual IMC Academic Roundtable (formerly the Academic Update)
Thursday & Friday, May 8-9, 2008
Union League Club & DePaul University Loop Campus Chicago.
7th Annual Okner Direct Marketing Collegiate Symposium was presented Friday, February 23, 2007 at Loyola University.
The Symposium is free of charge for all professors and students, due to the generosity of Sy Okner, retired CEO of MarketUSA, a leading telemarketing company. Mr. Okner has provided CADMEF with a special grant to fund this annual program for college students and faculty.
Questions? Contact CADMEF at cadmef@cadm.org.
Annual IMC Academic Roundtable (formerly the Academic Update) will be presented Thursday & Friday, May 8-9, 2008.
This year’s program, Making IMC More Accountable", presents more exciting opportunities for you to network and spend time with other academics and top practitioners. Idea Roundtables featuring research in progress by your fellow academics will take place on the afternoon of Thursday, May 8th followed by cocktails, dinner, and a keynote speech by Mark Ailsworth of Pandora that evening. Friday, May 9th will be devoted to practitioner presentations and panels, and a roundtable luncheon.
 This year's Roundtable sponsored by SPSS.
Our distinguished line-up of speakers and panels includes:
The Analytics Imperative - The Future is Now
Richard Hren, SPSS
Accountability Across Digital Channels: A Panel
Tim Hawthorne, Hawthorne Direct
Bill Furlong, Search Channel
Customer Intelligence in Database
Joe DeCosmo, Allant Group
Taking IMC Global
Ron Jacobs, Jacobs & Clevenger
Special Keynote Speaker — Thursday, May 8th
Let's Get Engaged - Marrying Your Target to Your Message
Mark Ailsworth, Pandora
2005
presentations
2004
presentations
REGISTRATION
If you are an educator in the field of marketing, advertising, communications or management, we invite you to attend. Registration is easy. Simply fax the registration form to Susan Jones at 231/591-3521 or send an e-mail to Juliet Hart, CADMEF Executive Director at juliethart@sbcglobal.net to confirm your registration. We will follow-up with more detailed information including travel directions. We look forward to personally meeting and talking with you on May 8th and 9th. Download IMC Academic Roundtable information as a PDF.
Questions? Contact CADMEF at cadmef@cadm.org.
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