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academic updates archive

Fourth Annual CADMEF Academic Update was "Emerging Markets ". It was presented Friday May 13, 2005, from 9:00 a.m. – 3:15 p.m. at DePaul University – Chicago Loop Campus.

Note: All presentations are large files and require a broadband connection for downloading. Some may require several minutes to download.

Our distinguished line-up of speakers inluded:

* Lori K. McMillan Bitter, Mature Markets, J. Walter Thompson, "The Mature Market"   Download Powerpoint Presentation (40.7 MB)

* Sid Liebenson, EVP, Director of Marketing, Draft, "International Creative in a Changing Landscape"   Download Powerpoint Presentation (23.3 MB)

* Doug Rozen, Director of Relationship Marketing, J. Walter Thompson, “The Gen Y Factor”   Download Powerpoint Presentation (2.1 MB)

* Gustavo Gruber, Business Development Manager, Banta Direct Marketing Group “Hispanic Direct Marketing – Beyond Demographics”   Download Powerpoint Presentation (5.4 MB)

* Nina Diamond, Assistant Professor, DePaul University Dept. of Marketing, “American Girl – The Family Brand”   Download Powerpoint Presentation (6.7 MB)

* Nikki Davis, Burrell Communications Group, “The Vanishing Mass Market and the African American Marketplace”   Download Powerpoint Presentation (0.7 MB)

* Luis Larrea, Executive in Residence, DePaul University Dept. of Marketing, “Teaching Multi-Cultural Awareness in the Classroom”   Unavailable

2004 presentations

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