programs

The Chicago Association of Direct Marketing Educational Foundation supports these 8 programs:

The CADM EF is thrilled to announce plans for the development of THE ALAN DREY CENTER FOR ACADEMIC EXCELLENCE, which will provide the highest quality programming and resources in direct marketing education for future direct marketers and those who teach them. The Center has been made possible by a generous gift from the Alan Drey Foundation, and its programs will reflect the intellectual and practical contributions of the late Alan Drey, one of direct marketing’s pioneers. The ALAN DREY CENTER will offer scholarships to deserving students preparing to enter the field of interactive and direct marketing and will support some of CADM EF’s finest programs, including the Academic Update for midwestern professors and the Case Writers’ Workshop, which generates high quality, cutting edge cases for classroom use.

Mainstream undergraduate and graduate classes in direct and database marketing are supported with curriculum design and guest lectures. Learn More.

Institute for Interactive and Direct Marketing offers evening certificate programs at Depaul University. It was launched with CADMEF support in 1996. Recent additions at the Institute include certificates in CRM and E-marketing. Learn More.

Okner Direct Marketing Collegiate Symposium is a broad based on-campus introductory seminar about direct marketing. Learn More.

DM Case Resource Center provides real direct marketing cases created for classroom use that may be accessed by professors. Learn More.

Annual IMC Academic Roundtable (formerly Academic Update) is a full day program of seminars and panels on leading DM issues for midwest professors. Learn More.

New Initiatives include a named direct marketing professorship at Northern Illinois University and the Regional University Reach-Out Program with on-site campus seminars in

• Direct marketing
• Teleservices
• Database marketing
• Internet marketing

Alan Drey - CADMEF Scholarships Up to three $1500 scholarships are awarded annually to Juniors and Seniors. Learn More/Guidelines.

Benson Scholarships at Northern Illinois University are awarded annually to two students who plan to pursue a career in direct marketing and have proven themselves academically. Learn More.

Ferris State University E-Commerce Marketing Scholarship is awarded annually to an outstanding E-Commerce Marketing major at the university and can be renewed each year in the student's four-year program. Learn More.