Consumer Privacy & Sales Resistance*

Sales resistance and consumer privacy concerns are having a negative impact on outbound call results. Here are 9 strategic solutions to adapt outbound calling to these environmental changes.

1. Use an Opt-in Approach to Outbound Calling

2. Generate Toll-Free Responses

3. Generate WWW Responses

4. Call House Lists-People You Know

5. Profile Your Customers; then Call Prospects Who Match the Profile

6. Target Lists Better by Using Demographic Overlays

7. Use Predictive Modeling

8. Have a Great Offer
     · Something Consumers Want, Need, Must Have
     · Compelling
     · Segmented & Individualized Offers

9. Converse & Consult
     · Listen
     · Engage in a Dialogue Not a Scripted Pitch
     · Use Consumer-focused Responses…Respond to What Customers
         Say and Ask.

*These are general recommendations. Specific strategies and tactics should be based on a review of your needs, market and operation. For outside support, contact Lieber & Associates.