

32 Factors to Consider for Developing (or Improving) an In-House Contact/Call Center*
- In-house vs. service bureau vs. both.
- Test first.
- Type of phone call: inbound, outbound, information,lead-qualification, appointment setting, sales, etc.
- Type of "sell": technical, price, delivery date.
- Type of service: help desk, customer service, etc.
- Inter-departmental procedures.
- Call volume fluctuations and staffing needs.
- Labor availability.
- Compensation plan and incentives.
- Goals and objectives.
- Management and supervision staff and expense.
- Lead time for start-up and testing.
- Ratio of supervisors/reps and the productivity and costs implications.
- Quality control.
- Human resource tasks: recruiting and hiring.
- Training.
- Performance evaluation and compensation.
- Facilities.
- Telephone system.
- Headsets.
- Call monitoring capabilities.
- Telephone lines.
- Computer hardware.
- Contact Software.
- Web chat capabilities.
- E-mail capabilities - basic or advanced?
- Web page pushing capabilities.
- Outbound list selection.
- Inbound call volume and staffing needs.
- Scripts, rebuttals and call guides.
- Measurement of program, results and profitability, including goals.
- Motivation of staff, including goals.
*These are general recommendations. Specific strategies and tactics should be based on a review of your needs, market and operation. For outside support, contact Lieber & Associates.
Contact Us
Lieber & Associates
Contact & Call Center Consultants
3740 N. Lake Shore Dr.
Suite 15B-2
Chicago, IL 60613-4202
Tel: 773-325-9400
Fax: 773-325-0621
Branch Offices
Albuquerque, New Mexico
Norcross (Atlanta), Georgia