Selected Articles and Book Chapters
by Lieber & Associates Consultants

Title
Author
Publication
Date
Subject
Mitchell Lieber
DM News
May 15, 2006
Regulation, Trends
Mitchell Lieber
DM News
April 10, 2006
Regulation
Mitchell Lieber
DM News, 2006 Outlook Supplement
February 2006
Trends
 
Contact and Call Centers Today
 
Mitchell Lieber
Readings & Cases in Integrated Marketing Communications (college textbook published by Racom Communications) by J. Steven Kelly and Susan K. Jones
2005
Strategy, Operations, Trends, Metrics, International
Mitchell Lieber
Direct
September 15, 2005
Future, Trends, Direct Marketing
 
Toward the 22nd Century
(with footnotes)
 
Mitchell Lieber
CADM's adMarks
August 2005
Future, Trends, Direct Marketing
 
Despite DNC, Teleservices Industry is Poised for Growth
 
Mitchell Lieber
DM News, 2005 Outlook Supplement
February 7, 2005
Trends
Mitchell Lieber
Target Marketing
October 2004
Strategy
Mitchell Lieber
DM News, 25th Anniversary Supplement
October 4, 2004
History, Trends, Future
Mitchell Lieber
Target Marketing
November 2002
Web Chat
 
12 Tips for Increasing Sales, Customer Satisfaction and Profits
 
Mitchell Lieber
CADM's adMarks
October 2002
Operations
 
Integration of Phone and Field Sales Increases Business
 
Mitchell Lieber
DM News/Teleservices News
April 1998
Sales Channel Conflict, B2B, Outbound
 
10 Ways Telephone Marketing Will Change by 2001
 
Mitchell Lieber
Creative Strategy in Direct Marketing (book published by NTC Books) by Susan K. Jones, 1997 (originally appeared in CADM's AdMarks, July 1996)
1997
Future, Trends
 
10 Ways Telephone Marketing Will Change by 2001
 
Mitchell Lieber
Do It Yourself Advertising and Promotion (book published by John Wiley & Sons) by Fred E. Hahn and Kenneth G. Mangun (this article originally appeared in CADM's AdMarks, July 1996)
1997
Future, Trends
 
The Bottom Line on ACDs
 
Mitchell Lieber
TeleProfessional (renamed Customer Interface)
September 1991
Inbound, Technology, Operations
 
Voice Mail Needs Human Attention
 
Mitchell Lieber
Chicago Tribune Op-Ed Page
July 27, 1991
IVR, Inbound, Technology
 
9 Ways for Increasing 800 Number Responses
 
Mitchell Lieber
Target Marketing
April 1991
Integration, Direct Marketing
 
Opening the Door on In-House Telemarketing, Part II
 
Mitchell Lieber
TeleProfessional (renamed Customer Interface)
March 1991
Operations
 
Opening the Door on In-House Telemarketing, Part I
 
Mitchell Lieber
TeleProfessional (renamed Customer Interface)
February 1991
Operations

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Contact & Call Center Consultants
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