PRIVACY PROMISE

Members in The DMA promise to abide by four traditional privacy protection practices:

1. Provide customers with annual notice of their ability to opt out of information exchanges. For online marketing, provide notice to both customers and prospects in each solicitation;

2. Honor customer opt-out requests not to have their contact information transferred to others for marketing purposes;

3. Accept and maintain consumer requests to be on an in-house suppress file to stop receiving solicitations from your company; and,

4. Use The DMA Preference Service suppression files for mail, telephone, and e-mail lists.