PRIVACY PROMISE
Members in The DMA promise to abide by four traditional
privacy protection practices:
- Provide customers with annual notice of their ability to opt out of information
exchanges. For online marketing, provide notice to both customers and prospects
in each solicitation;
- Honor customer opt-out requests not to have their contact information transferred
to others for marketing purposes;
- Accept and maintain consumer requests to be on an in-house suppress file to
stop receiving solicitations from your company; and,
- Use The DMA Preference Service suppression files for mail, telephone, and e-mail
lists.